Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get Read more…

The Local Marketing Mistakes Every Business Must Avoid

Even though consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously hurt a company. Read more…

3 Local Marketing Tips Most Businesses Haven’t Tried

Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may think they have a strong Read more…

Small changes would make BIG differences for SME’s online

Most Small business websites fail to deliver a personalised service when compared to their big business counterparts. This is the conclusion of the recent research commissioned by 123-reg. The study of 2052 adults found that, while 71% of Britons think that the offline service provided by a local small business is more personal and “special” than that Read more…

OFCOM Mobile Coverage Checker

Some great news coming out of Ofcom today as they launch their own mobile coverage checker using an interactive map, perfect so that you and your customers can discover the quality of 3G & 4G signal strength in areas across the UK. It’s able to zoom in to areas of the map to specific locations, Read more…