Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get Read more…

Small changes would make BIG differences for SME’s online

Most Small business websites fail to deliver a personalised service when compared to their big business counterparts. This is the conclusion of the recent research commissioned by 123-reg. The study of 2052 adults found that, while 71% of Britons think that the offline service provided by a local small business is more personal and “special” than that Read more…