{"id":66,"date":"2015-12-02T22:19:36","date_gmt":"2015-12-02T22:19:36","guid":{"rendered":"http:\/\/ukhangoutcommunity.com\/blog\/?p=66"},"modified":"2015-12-03T18:06:27","modified_gmt":"2015-12-03T18:06:27","slug":"small-changes-would-make-big-differences-for-smes-online","status":"publish","type":"post","link":"https:\/\/ukhangoutcommunity.com\/blog\/2015\/12\/02\/small-changes-would-make-big-differences-for-smes-online\/","title":{"rendered":"Small changes would make BIG differences for SME&#8217;s online"},"content":{"rendered":"<p><a href=\"http:\/\/ukhangoutcommunity.com\/blog\/wp-content\/uploads\/sites\/24\/2015\/09\/123reg-research.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-77 aligncenter\" src=\"http:\/\/ukhangoutcommunity.com\/blog\/wp-content\/uploads\/sites\/24\/2015\/09\/123reg-research-300x291.png\" alt=\"123reg research\" width=\"300\" height=\"291\" srcset=\"https:\/\/ukhangoutcommunity.com\/blog\/wp-content\/uploads\/sites\/24\/2015\/09\/123reg-research-300x291.png 300w, https:\/\/ukhangoutcommunity.com\/blog\/wp-content\/uploads\/sites\/24\/2015\/09\/123reg-research.png 588w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14px;\">Most Small\u00a0business\u00a0websites fail to deliver a personalised service when compared to their big business counterparts. This is the conclusion of the recent research commissioned by 123-reg.<\/span><\/p>\n<p>The study of 2052 adults found that, while 71% of Britons think that the offline service provided by a local small business is more personal and \u201cspecial\u201d than that of a big company (nationwide with lots of employees), 59% believe big businesses generally offer a better service online \u2013 indicating the \u201cclear need\u201d for small businesses to translate their personal approach to their online offering.<\/p>\n<p>The report, entitled\u00a0<em>Closing the Digital Personalisation Gap,<\/em><em>\u00a0<\/em>found that consumers preferred the online service of big\u00a0businesses because they generally offer mobile-optimised websites, working links, product reviews, product recommendations and customised site information.<\/p>\n<p>123-reg has said that small and medium enterprises can compete \u201conline better and drive sales by introducing personalisation and improving their website\u201d which in turn can then \u201cclose the trust and empathy gap that exists between their online and offline activity.\u201d<\/span><\/p>\n<p><a href='#' data-campaign_id='20234' data-trigger='click' class='efbtn efbtn-default  efbtn-warning efbtn-shadow efbtn-round'>Download report here now<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most Small\u00a0business\u00a0websites fail to deliver a personalised service when compared to their big business counterparts. This is the conclusion of the recent research commissioned by 123-reg. The study of 2052 adults found that, while 71% of Britons think that the offline service provided by a local small business is more personal and \u201cspecial\u201d than that<a class=\"moretag\" href=\"https:\/\/ukhangoutcommunity.com\/blog\/2015\/12\/02\/small-changes-would-make-big-differences-for-smes-online\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[55,54],"class_list":["post-66","post","type-post","status-publish","format-standard","hentry","category-business-news","tag-customer-engagement","tag-website-design"],"_links":{"self":[{"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/posts\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":0,"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"wp:attachment":[{"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukhangoutcommunity.com\/blog\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}